To create a savior. You first make a problem and this is more essential for the whole process. And this problem must be big so as to form a hallucination anticipating for a big savior. This problem is able to cause a difficult situation and you throw it where it will most germinate to affect the naive and gullible Ugandans.
Remember the savior is already there but not a savior. Poets play about his figure and the media bunch mock his alkoko addiction. And then, the future savior is just their tweeting and deleting but unconcerned about the Rwanda-Uganda border closure (the problem).
The problem grows and there are fights along the lines of boundary. Victims die, businesses get stranded and wanainchi develop hatred and make enemies while the problem keeps growing steadily.
The media give it attention and other victims are sent on diplomatic mission to cause dialogue for reunion but of course like it is planned the talks yield nothing so as to amplify the magnitude of the problem and also exaggerate the size of the future savior. In the bible we call it, “preparing the way of the coming of the savor.”
By the way, this is the same way the manufacturers of herbal remedies and the modern pastors do. The recent challenges are manhood and womanhood weakness, visa luck, artificial buttocks and bleaching skin color.. So they prepare their product or service and then come to the crowdy streets of Kampala. With their trained public relations (didn’t you see them on that day of the coming of the savior tweeting, Facebooking and WhatsApping) they make you sick and you really feel in the head that you need a push to make fire (bed issues), you immediately feel your tooth paining from the hole in it, and that’s when you feel like your visa is delaying. You end up welcoming the savior with applause.
And the book, SPECTACULAR ACHIEVEMENTS OF PROPAGANDA warns us with these quotes down.
“State propaganda, when supported by the educated classes and when no deviation is permitted from it, can have a big effect. It was a lesson learned by Hitler and many others, and it has been pursued to this day.”
“There are growing domestic social and economic problems, in fact, maybe catastrophes. Nobody in power has any intention of doing anything about them. If you look at the domestic programs of the administrations of the past ten years-I include here the Democratic opposition-there’s really no serious proposal about what to do about the severe problems of health, education, homelessness, joblessness, crime, soaring criminal populations, jails, deterioration in the inner cities – the whole raft of problems… In such circumstances you’ve got to divert the bewildered herd, because if they start noticing this they may not like it, since they’re the ones suffering from it. Just having them watch the Superbowl and the sitcoms may not be enough. You have to whip them up into fear of enemies. In the 1930s Hitler whipped them into fear of the Jews and gypsies. You had to crush them to defend yourselves. We have our ways, too. Over the last ten years, every year ot two, some major monster is constructed that we have to defend ourselves against.”
The writer is an indigenous son and local opinionist from Bunyaruguru.
