Singer Juliana Kanyomozi has expressed her belief that the limited success of Ugandan music in international markets is primarily due to a lack of aggressiveness in the industry. While acknowledging the substantial support of Ugandan fans, she emphasized that the industry needs to become more ambitious in order to make a global impact.
Juliana praised the support that Ugandan artists receive from their fans, emphasizing that this backing is a unique and valuable aspect of the country’s music scene. She highlighted the contentment of Ugandan artists within their domestic market and the need for greater ambition and determination.
Comparing the approach of Nigerian musicians to their Ugandan counterparts, Juliana pointed out that Nigerians are known for their aggressive and risk-taking attitude in promoting their music globally. She noted that Nigerians are willing to invest substantial resources, even flying to the United States to collaborate with renowned artists like DJ Khaled by offering substantial fees. In contrast, she suggested that the Ugandan music industry may have become somewhat complacent in its endeavors.
Juliana encouraged fellow Ugandan artists to adopt a more proactive and ambitious approach in order to achieve success in international music markets.
